CASE STUDY
CASE STUDY
Trendage is an online shopping experience where you can mix and match items from your favorite stores, create looks and purchase items all in one place. I am the lead UX/ UI designer, working with mobile and web.
Duration: Ongoing Team: 1 visual designer & myself
My Role: qualitative user research, wireframes, mockups, user testing, prototypes, user flows
WIREFRAMES
Webpage
Welcome Email
Mobile
This wireframe was made to serve for SEO purposes. The boxes represent items of clothing categoriezed by specific tags such as Flirty or Beach Wear. Below the tags are text heavy descriptions to boost SEO search results.
The windows here represent looks created by users that fall under the specified caterory above. This enables the user to view the variety and creativity of creating looks as well as allowing them to search for specific looks based on the categories they like.
Welcome Email
Mobile
Welcome Email
Update/ Notification Email
Mobile
MOCKUPS
User Profile
Looks Created Tab
Side Menu
User Profile
Style Tips Tab
Notifications Page
Notifications
Alert
Style Advisor's
Add Tip Window
Webpage
Instructional Modal
Webpage
Create Looks Page
Web
Settings Page
Mobile
Settings Page
CELEBRITY STYLE MATCH GAME
The Celebrity Style Match is an online game similar to the quizzes you may find on Buzzfeed and other various sites online. The purpose of this game was to entice users to create fashion looks that would result in being paired with a similar style of a well known celebrity. This was aimed as a marketing tool to encourage users to visit the site, share their results and register on the site. I designed the functionality and look of the game, which went through many rounds of iterations. Here are some examples of various iteration concepts.
FIRST ITERATION
USER FLOW- MOBILE
FINAL DESIGN
