CASE STUDY

CASE STUDY

Trendage is an online shopping experience where you can mix and match items from your favorite stores, create looks and purchase items all in one place. I am the lead UX/ UI designer, working with mobile and web.

Duration: Ongoing     Team: 1 visual designer & myself 

 

My Role:  qualitative user research, wireframes, mockups, user testing, prototypes, user flows

 

WIREFRAMES

Webpage

Welcome Email

Mobile

This wireframe was made to serve for SEO purposes. The boxes represent items of clothing categoriezed by specific tags such as Flirty or Beach Wear. Below the tags are text heavy descriptions to boost SEO search results. 

The windows here represent looks created by users that fall under the specified caterory above. This enables the user to view the variety and creativity of creating looks as well as allowing them to search for specific looks based on the categories they like. 

Welcome Email

Mobile

Welcome Email

Update/ Notification Email

Mobile

MOCKUPS

User Profile

Looks Created Tab

Side Menu

User Profile

Style Tips Tab

Notifications Page

Notifications

Alert

Style Advisor's

Add Tip Window

Webpage

Instructional Modal 

Webpage

Create Looks Page

Web

Settings Page

Mobile

Settings Page

CELEBRITY STYLE MATCH GAME

The Celebrity Style Match is an online game similar to the quizzes you may find on Buzzfeed and other various sites online. The purpose of this game was to entice users to create fashion looks that would result in being paired with a similar style of a well known celebrity. This was aimed as a marketing tool to encourage users to visit the site, share their results and register on the site. I designed the functionality and look of the game, which went through many rounds of iterations. Here are some examples of various iteration concepts.

FIRST ITERATION

USER FLOW- MOBILE

FINAL DESIGN

© 2015 Mike Frugaletti