I was hired to create a musical soundtrack for a promotional video by the company Glassbreakers, peer mentoring software for women professionals.
While considering how to approach this project, I decided to apply the principles and techniques of UX design. Through user research, usability testing and reiteration, I was able to produce a successful soundtrack for my clients.
Duration: 2 weeks Team: Solo
My Role: user research, competitive analysis,
user testing, reiteration
Meeting with the stakeholders from Glassbreakers, I was able to understand their needs and desires for the project. The video would be sent to thousands of Glassbreakers' community, angel investors and venture capitalist to better explain how their machine learning algorithm works.
After a series of interview questions and discussions, I developed a clear picture of the type of soundtrack options to provide. We agreed that I would provide 4 options which would then be open for a few rounds of feedback, eventually distilling 4 options down to 1.
Once I had an idea of what the team at Glassbreakers wanted and didn’t want, I conducted some market research to see what is available and typically used for professional corporate soundtracks. I also surveyed and researched websites that offer license free music keeping in mind Glassbreakers wanted a unique sound for their users.
ROUND ONE- ITERATION
Based on the the interview data and research results, I began the music process by creating four separate songs, all unique in sound and style, in order to provide various options too choose from.
I turned over the first round of tracks to Glassbreakers for their review. The team listened to each track and replied with feedback. Here are some examples of feedback from first round.
"...we want the music to sound corporate but not too cheesy."
"...music is too sexy and distracts away from the brand."
"...feels too much like going out and not working."
Glassbreakers also provided brand words to help provide a clearer picture the of the mood they are looking to capture with the music, such as: empowering, confident and professional.
ROUND TWO- REITERATION
Based on the feedback from the first round of tracks, I reiterated the original designs to fit the scope of what they wanted.
Below are some details of the changes I made in accordance to their feedback.
"..I completely revised the track to sound a bit more corporate, without sounding too cheesy."
"...I changed it from being too sexy to more beautiful and confident, yet simple and melodic."
"...I dropped a bit of the drum elements to make it sound less like "going out" and more like a professional soundtrack."
ROUND THREE- REITERATION
Glassbreakers reviewed the second round and provided more feedback, this time with more specific changes per track, meaning I was getting close to the sound they were looking for, with minor details to be corrected. I adjusted each track once again to fit their needs.
During the final round of reiteration, the clients settled on the Hip Hop version for use in their promotional video.
Working closely with the stakeholders enabled me to develop and tailor the music to fit their brand accordingly. The research and interview process as well as the client feedback proved how valuable and effective participatory design and user testing can be. The clients have expressed their happiness and appreciation for listening and working with the feedback they provided.